Getglue.com Book Marketing Tweetchat Transcript

Here’s an edited transcript from the April 21st tweetchat. Remember to read from the bottom of this post up to the top:

ZimblerMiller Thanks to everyone who participated tonight. It was a great tweetchat!

Fraser @ZimblerMiller Thanks for hosting this. And I look forward to seeing you around the web :)

ZimblerMiller @beatccr @anniebody I’m so glad you both were here on this tweetchat. Having such users really helped the rest of us.

Fraser And make sure to follow @adaptiveblue for updates and play @glue_genie’s regular games to win free stuff (recently gave away a Kindle)

Fraser Just experience the best way to connect to the book community by adding www.getglue.com to your browser.

beatccr @ZimblerMiller lol @anniebody and I LOVE glue. i believe we’re among the top users (currently at least). It’s a great tool!

mysteries Thanks @ZimblerMiller @Fraser and everyone else. Very informative! (I guess I didn’t sit in the back of the room for very long!)

ZimblerMiller @fraser It’s 7 — any last words tonight?

Fraser @ZimblerMiller we totally agree! So do early users of Glue like @beatccr and @anniebody

ZimblerMiller @beatccr I have so much to try out. I really want to figure out the book marketing opportunities with glue.

ZimblerMiller @fraser April 20th Wall Street Journal article about how e-books will impact how people read; glue can do similar things.

beatccr @ZimblerMiller the replies version to the 2cent was the best new feature for me. it’s a fun way to communicate with others

Fraser @community think of Replies as a web-wide community around books (and this is the powerful part) across ANY popular book site

ZimblerMiller @fraser What does new version have that original version didn’t?

Fraser @ZimblerMiller we launched new version start of April. Already people love it. Here’s book blogger thoughts: http://bit.ly/jxNem

communitygirl @Fraser I’m all about community and you’re building it around books. I’m impressed with that feature. May need to interview you.

Fraser @communitygirl that’s our new connected conversations feature. Web-wide discussion about books. See how to reply: http://bit.ly/8jLl

ZimblerMiller @fraser When did glue launch?

ZimblerMiller We have about six minutes left. What else do we want to ask @fraser? And then I’m going to try out all these suggestions.

mysteries @anniebody … to promote my own review! (Which just happens to promote the author’s book.)

beatccr @communitygirl yes the replies function on the 2cents function is very cool

mysteries @anniebody Point taken. Still, I do reviews but don’t (yet) use Glue. I’m not sure I’d be offended if an author asked me …

communitygirl @Fraser Someone on getglue has responded to my 2cents on @sethgodin’s book and asked me a question. Already. I replied. Cool.

anniebody @ZimblerMiller I’d definitely add that, yeah. Sounds more friendly, & then you could convince them why Glue is awesome.

Fraser @ZimblerMiller the best way is to encourage them to get Glue from www.getglue.com/spread and add it if they don’t have it yet :)

ZimblerMiller @anniebody If I asked nicely and give you permission to say no, wouldn’t that be okay?

anniebody @mysteries would have to be convinced it’s a good idea, install it, etc. It’s a lot of work PLUS it just rubs me the wrong way.

ZimblerMiller @fraser So there’s a real advantage in getting lots of comments on glue — because it could put your book in the popular section?

ZimblerMiller @Fraser How can we tell if someone already has glue installed? The person could have glue but not on her/his blog.

ZimblerMiller @anniebody So I’ll add to my email: Would you be comfortable doing a 2cents …. with a link to your blog’s review?

anniebody @mysteries Yeah, but since I already have Glue installed I would have already put a link up, y’see? Someone who DOESN’T have Glue…

Fraser @ZimblerMiller it doesn’t do it in secret, here’s the most popular books on Glue glue://popular/books Great way to discover good stuff

ZimblerMiller Incoming links from authority sites are very good for SEO. So having links from glue to your blog would be good I would think.

mysteries @anniebody But it isn’t as if you, as a blogger, don’t benefit as well. Presumably you’d get return traffic. It should be win/win.

ZimblerMiller @anniebody A link to your own blog?

anniebody if we hadn’t already agreed upon it before. It seems kinda…intrusive? But if I was a FRIEND that’d be different, of course.

anniebody Also, as a book blogger I’d like to say that I wouldn’t appreciate authors emailing me asking me to put a link up somewhere

ZimblerMiller @Fraser Does glue secretly track which books have the most 2cents?

mysteries @beatccr Yes, but I’m thinking one could just as easily do that with 2 cents. Simplifies one’s life (just a bit).

Fraser @mysteries each book in your collection can have a link to your blog’s review for the book. Check out @beatccr’s http://bit.ly/jJ7uZ

mysteries @ZimblerMiller @Fraser mentioned collections when he was explaining “like”

Fraser @mysteries here’s a 90 sec video discussing collections: http://bit.ly/dBj80

beatccr @mysteries there are times when you just want to show that you enjoy the book/movie/actor without writing a review, just so others see it

ZimblerMiller @mysteries I don’t understand what you mean by collections.

communitygirl @ZimblerMiller Yes 2Cents. That’s the lingo for getglue right? Will have to remember that. @Fraser Thanks for the link.

mysteries Actually that’s not strictly true. I do understand collections, just not in the context of promotion.

anniebody @ZimblerMiller (butting in) Nope, there’s no negative feature to Glue.

Fraser @communitygirl 140 characters also makes it easy to share your 2cent comments to Twitter. Here’s how: http://bit.ly/qhJmv

mysteries @beatccr If like is “2 cents-lite” is there another creative use for it? I’m not sure I understand the collection concept. #glue -6:46 PM Apr 21st, 2009

ZimblerMiller In StumbleUpon you can actually hurt a post if you do thumbs up without a review. Is this true for glue also?

Fraser 90 second video discussing LIKES, COMMENTS, and REPLIES: http://bit.ly/CJVV3

ZimblerMiller @communitygirl By review do you mean 2cents?

communitygirl I just posted a review via getglue for the book Meatball Sundae by @sethgodin. I like the 140 character limit reviews.

ZimblerMiller @Fraser And there’s no review with LIKE?

beatccr @mysteries like is pretty much 2 cents, without the review

mysteries Or maybe more specifically, how does like differ from 2 cents?

Fraser @mysteries LIKE is a 1-click way to let people know that you like the book. It also saves it to your collection: http://bit.ly/oz0yk

mysteries OK @Fraser, now that we’ve discussed 2 cents, how does like work?

Fraser @communitygirl here’s a blog post that describes how authors are using Glue to promote their books: http://bit.ly/zpvU

ZimblerMiller @fraser And Glue works for CDs, DVDs, audiobooks, right? Anything else?

ZimblerMiller @mysteries I’m so going to do this. I knew there was some way to do book marketing with glue — I just couldn’t figure out how.

mysteries @ZimblerMiller That way, you both benefit. You get a book promoted more widely via the review and the reviewer gets visitors.

ZimblerMiller @fraser So if you were @communitygirl — when your book is published, how would you optimize the use of glue?

ZimblerMiller @mysteries Great — I’m using your wording.

mysteries @ZimblerMiller Right. Like a “Thanks for the review. Please visit (short URL) and leave your 2 cents with a link back to your review.”

Fraser @communitygirl Glue recognizes every book that exists on popular book sites. current list: www.getglue.com/sites

ZimblerMiller @mysteries So the link to a book blog can be hot, right?

communitygirl @Fraser So when my book publishes next month, how do I get it recognized on getglue?

ZimblerMiller @mysteries Oh, the 2cents has to come on the book’s page somewhere? Okay — a link is good.

mysteries @ZimblerMiller Yes. Something I learned tonight was that 2 cents allowed HTML.

ZimblerMiller @fraser What about putting the request on a book’s website? How would that work?

Fraser @ZimblerMiller Yes! There’s no other service that focuses on the BOOK rather than the specific website.

mysteries @ZimblerMiller Make it as easy as possible for the reviewer to do this. Provide links to Amazon or BN book page in your message.

ZimblerMiller And the book bloggers (whom I email) should like this idea because it brings traffic to their sites.

ZimblerMiller So anyone getting reviews now or on a virtual book tour should make this glue request an automatic part of her/his review pitch.

Fraser @ZimblerMiller their review left on Mrs Lieutenant will then appear for all Glue-rs when they visit the book on other popular book sites

ZimblerMiller @fraser — Good. I’ll use that graph with my email.

ZimblerMiller And link to their review of MRS. LIEUTENANT.

Fraser @ZimblerMiller there’s a great paragraph describing Glue on http://getglue.com

ZimblerMiller I’m going to email all the book bloggers who gave MRS. LIEUTENANT a really good review — and ask if they’ll do a 2cents for the book.

ZimblerMiller I’ve just had an idea for book marketing using glue. @Fraser — is there a one-paragraph glue explanation we can send people?

Fraser @ZimblerMiller you can find friends from a link on this page: http://getglue.com/help and spread Glue from www.getglue.com/spread

ZimblerMiller @Fraser This is automatic or do I have to go back to glue and say “find my friends on Facebook and Twitter”?

beatccr @ZimblerMiller on the RSS logo and enter the site you want.

ZimblerMiller For example, an author could send emails to her friends asking them to join glue and do a 2cents for her book, right?

beatccr @ZimblerMiller on your Glue profile, there’s a place you can add what sites you would like to put it on. I believe for blogs you click

Fraser @ZimblerMiller Glue uses your networks on twitter and Facebook to find your friendships on Glue. You don’t have to find the same people

ZimblerMiller @Fraser So your glue bar — the FRIENDS were from Twitter and not from glue?

Fraser An example of author on Glue: 1 comment left that appears on many sites http://bit.ly/weRZ http://bit.ly/9er6j http://bit.ly/YrMKS

mysteries @beatccr I’m getting the glue concept on books. I’m still missing something when it comes to blogs.

Fraser @communitygirl then you’ll see a filtered view – reviews from your Twitter friends will appear in Glue ahead of the other recent people

mysteries @beatccr I see how you’re using 2 cents. Do you use the like (heart) for anything?

ZimblerMiller @beatccr I could do that at www.FictionMarketing.com — how did you install?

ZimblerMiller I’m beginning to think it’s better to get friends to do 2cents reviews on Glue (and easier) than reviews on Amazon. Make sense?

communitygirl @Fraser I see the same reviews for @sethgodin’s book on B/N. What happens if I connect to my twitter friends there?

beatccr @mysteries @zimblermiller I also have the glue bar installed on my blog as well

ZimblerMiller @beatccr Since you’re advanced on glue, are there some add’l features you’d like to see?

mysteries @beatccr I see that. Good example of how you promote your site through Glue.

ZimblerMiller @beatccr Okay, I’ll study all your links you gave us here.

ZimblerMiller @fraser Let’s say I wanted to do a contest for MRS. LIEUTENANT. Could I leave a 2cents and people would learn about the contest?

beatccr @ZimblerMiller if you notice on the glue bar, and hover over my picture you see the same link to the review on my blog

Fraser @communitygirl here’s the same Seth Godin book on B&N – it’s the same Glue bar with the same people.

ZimblerMiller So I might use Glue to get noticed indirectly by reviewing other people’s books — people notice me and hopefully check out my book?

ZimblerMiller As @Fraser explained to me when we TALKED ON THE PHONE — I don’t have to go from place to place to see what he says about BOOK A.

beatccr @ZimblerMiller here is an example of a review I posted on two different sites http://bit.ly/paXSQ http://bit.ly/7y1fH

Fraser @ZimblerMiller exactly! Their review will be seen by every Glue-r regardless of what book site they visit.

Fraser @communitygirl You’ll see Glue on MANY book sites. If a friend visits BOOK A on Amazon you’ll see their review on Shelfari, LT, B&N

ZimblerMiller @fraser So if someone wants to get noticed through Glue by doing 2cents reviews — it would be the same as doing reviews on Amazon?

communitygirl I see @sethgodin’s book Tribes has 50 recent people listed.

Fraser @annibody @ZimblerMiller here are all of the sites that Glue recognizes: http://getglue.com/sites

communitygirl I just saw the getglue bar on top of the Amazon page with info about who viewed the book. Do you have to be logged in to Amazon?

ZimblerMiller @anniebody So how could I put the links to all my book’s reviews on to my book through Glue?

Fraser Here are two book bloggers talking about Glue @j_kaye http://bit.ly/FQecp and @beatccr http://bit.ly/3rG3Zd

anniebody @ZimblerMiller Right! As long as that site is registered in the Glue thingy. Like Amazon or B&N, etc.

ZimblerMiller @anniebody So anyone with the glue bar who visits BOOK A anywhere will see your 2cents and link to your review of BOOK A, right?

ZimblerMiller @anniebody — Yes, a link would be good.

mysteries @anniebody Yes, please.

anniebody @ZimblerMiller Would you like a link to one so you can see?

Fraser Example: visit this book on Amazon http://bit.ly/11EL4f + Glue will show you the same people who visited it on B&N http://bit.ly/JJ07k

ZimblerMiller @fraser Can I translate for us non-geeks? The book comments can be anywhere and yet all are visible from, say, Amazon screen.

anniebody @ZimblerMiller What I do is go to a book, do a 2cents about it (including a link to my review), & then people follow it to my blog.

ZimblerMiller @beatcor Good. I have Glue — so when I check my novel on Amazon (MRS. LIEUTENANT) I see the glue bar at the top of my screen.

Fraser Introduction: Glue recognizes the unique book you’re visiting + connects friends through the common book, regardless of the site

beatccr @ZimblerMiller yes I can tell you how I’ve used it after @fraser shows the tutorial

Fraser @miriamparker Glue recognizes specific (popular) book sites and connects friends around the same book, regardless of the site visited

anniebody @beatccr @ZimblerMiller Same here! It’s brought people to my blog, for sure.

ZimblerMiller @beatcor Can you give an example of how you use glue?

communitygirl I just installed it, now I have to restart Firefox. I’ll be right back to the tweetchat.

beatccr @ZimblerMiller I’m a book blogger and I’ve been using Glue to promote the books I’ve reviewed on my blog. It’s been really great

ZimblerMiller @fraser And will you answer @miriamparker’s question as we go along?

ZimblerMiller @fraser And then an hypothetical example of how to use glue to actually PROMOTE books.

Fraser @ZimblerMiller and then I’ll provide example links and we can take a tour and discover how Glue works and the benefits of the product. #Glue -6:06 PM Apr 21st, 2009

Fraser @ZimblerMiller Great idea! Glue is easiest understood by trying it out. If you’re on Firefox go to www.getglue.com and add Glue

miriamparker I installed glue on my other computer. I am always surprised when it pops up. Why does it only track a few sites?

ZimblerMiller @fraser Give us an example of browse popular sites. Take a specific book and let’s walk it through the process.

ZimblerMiller @Fraser — so we ADD glue to our browser and it stays there while we do other things, right?

Fraser Glue is a product of @adaptiveblue (@alexiskold is CEO/Founder)

Fraser @ZimblerMiller www.getglue.com is a browser addon that works
automatically as you browse popular sites about books

ZimblerMiller It’s 6 in LA so I’m going to start by introducing Fraser — the getglue.com expert.