Evaluating Book Marketing Efforts

I wrote about this topic of evaluating book marketing efforts for author Joylene Butler’s blog — click here to read that guest post now.


This is such an important topic because most authors have to juggle their writing time with their promotion time — and if you are like me, you find this an ongoing juggling act.

Perhaps more difficult than doing the marketing is evaluating how effective our promotion efforts are. In the Joylene Butler blog post I offer some recommendations for this.

Then I read an incredibly detailed account by author J.C. Mells (see link below) of promoting a self-published ebook. This author even made the effort to check the sites where she had submitted her KDP Select free book listing to see if the listing was actually carried. (I admit this is something I have never done, but I think it is a very smart move.)

She had also joined the Author Marketing Club’s premium program for the special offer price of one year, which I had already done. She really likes the Amazon Reviewer Grabber System (that I haven’t used yet) and I really like the Amazon Enhanced Description Maker (that I have already used).

(If you are interested in benefiting from these and other author tools, click here to check out this premium program — note that this is an affiliate link.)

While I do not necessarily agree with everything in the article, it does contain a great deal of valuable information as well as food for thought.

Click here to read the entire J.C. Mells article.

And if you like dystopian thrillers, consider reading the beginning chapters of my work-in-progress THE MOTHER SIEGE on Wattpad (comments appreciated):

Click here to go to Wattpad now.

© 2013 Miller Mosaic LLC

Phyllis Zimbler Miller is the author of fiction and nonfiction books/ebooks, including TOP TIPS FOR HOW TO PUBLISH AND MARKET YOUR BOOK IN THE AGE OF AMAZON and the romantic suspense spy story CIA FALL GUY.

Click here to visit her Amazon author page at www.amazon.com/author/phylliszimblermiller

She also has an M.B.A. from The Wharton School and is the co-founder of the online marketing company www.MillerMosaicLLC.com