Given all the free online marketing opportunities available today on sites such as Facebook, it is a good question as to whether you need your own website.
In my opinion the answer is a resounding YES!
Let me tell you why:
The biggest reason is that you do NOT own any of your social media accounts on other sites. Facebook can delete your account in the blink of an eye over some infraction you did not realize you did.
And if Facebook doesn’t delete your account, it does change the rules all the time. If you have been paying attention recently, you will have noticed that your updates to your personal account and your updates to your Facebook Page are being seen by less and less people who have “friended” you or “liked” your Page, respectively.
Of course, you can spend $7 to sponsor a post on your personal account, and varying amounts (depending on how many “likes” your Page has over the minimum required for this option) to promote a post on your Page.
But all your Facebook efforts can be wiped out without any warning!
And the same goes for Twitter, LinkedIn, Amazon (yes, Amazon is a social media site if you are an author and/or if you post reviews), and any other site that you do not own. (This also goes for a blog on Blogger or WordPress.com — as opposed to having a self-hosted WordPress website.)
This is why you want your own self-hosted website — a place not subject to the whimsical rule changes that you might inadvertently miss and then get in hot water over.
Your own self-hosted website is the home base for all your other online promotion efforts. If you have engaged with people on social media and encouraged them to visit your website, you have a contact with them that is not dependent on the whims of Facebook and other such sites.
But not just any website will do.
You may know that I do online volunteer activities to help spread information about PTSD. Recently someone told me about a Hollywood effort to support our troops and gave me the link to the site.
I could not read the information. Every page has small white type on a black background. Perhaps the site looks “cool” overall, but the all-important information cannot be read!
The new year of 2013 is approximately six weeks away. Now is a very good time to consider where you can improve your website if you already have one — or get a website.
Yael and I are taking our own advice. We’re reviewing all our pages to see if the information is still current, redefining our services, and planning a redesign of the home page.
If you are interested in our website review service, where we give you a written report to share with your webmaster, click here now.
If you are interested in our website building service, click here to check out www.calltoactionwebsites.com
© 2012 Miller Mosaic LLC
Phyllis Zimbler Miller has an M.B.A. from The Wharton School and is the co-founder of the online marketing company www.MillerMosaicLLC.com
She is also the author of fiction and nonfiction books/ebooks. A new nonfiction ebook of hers is the book publishing and marketing ebook TOP TIPS FOR HOW TO PUBLISH AND MARKET YOUR BOOK IN THE AGE OF AMAZON and her newest fiction ebook is the cozy mystery CAST THE FIRST STONE: A REBECCA STONE MYSTERY.