And How Miller Mosaic's “Power of 3” Social Media Make-Over Addresses This Issue
I spend a great deal of time looking at people’s websites to evaluate how these websites could be more effective in the age of social media marketing.
I come at this evaluation with the mindset that, within a year of paying a web guy a lot of money to create four websites for me, I walked away from these websites when I realized that they were not as effective as they could be.
Why, then, are people I talk to so resistant to getting a new website that could help promote their brand, book or business much more effectively?
Okay, I can understand that perhaps people’s last experience with getting a website took so long and was so burdensome that they’d rather stick with what they have than go through that again.
And, yes, these people have already spent good money on a website so why spend money on a new one? (Never mind that the old website might be costing each month in lost sales what one new website would cost.)
It was only the other day that I realized what is probably the strongest reason for why people don’t take the action step of getting more effective websites:
They are attached to their current websites. Yes, these websites are their identity and are comfortable in the same way that an old bathrobe with tears is not replaced by a new robe.
I figured there had to be a middle road – a way for people attached to their current websites to keep these websites and yet still be able to harness the power of social media marketing.
Announcing Miller Mosaic's “power of 3” social media make-over – the solution for people who are wedded to their current websites and also want a more effective social media marketing strategy.
Here is what a Miller Mosaic social media make-over includes:
1. A written evaluation of recommended changes on your existing website to optimize that site. Then, if you want these changes, you can have your own web person make the changes. (This will include how to capture email addresses of people who visit your website so that you may maintain contact with them.)
2. Setting you up with an effective FB fan page. This is different than your personal page and this is especially important as Google now includes public status updates from Facebook fan pages in Google’s real-time search feature. (If you already have a Facebook fan page, we will recommend how to optimize it or set you up with another one.)
3. Setting you up with an effective Twitter account. (If you have one, we will recommend how to optimize it.)
4. Setting you up with an effective LinkedIn account. (If you have one, we will recommend how to optimize it.)
5. Coaching you on an effective and integrated online presence for achieving your goals — including how to use video blog posts to introduce yourself to your target audience.
In conclusion, this is the social media marketing solution I came up with for people who want to keep their current websites and also want to increase the power of their social media marketing.
If you are ready for your close-up right now, let’s start.
Or learn more about our “power of 3″ social media make-over and how it can help you attract your target markets. You’ll be glad you did.
P.S. And if you have any doubt as to how important it is to have an integrated effective Twitter strategy, Facebook fan page strategy and website strategy, get a copy of our free report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” at www.MillerMosaicPowerof3.com
© 2010 Miller Mosaic, LLC
Tweet
Websites
Email Us
{ 2 comments… read them below or add one }
Twitter: Site_Booster
March 5, 2010 at 12:50 pm
Interesting post Phyllis. I think adding a blog to the old-fashioned websites could be the first step to jump into the social media world and brand awareness. The LinkedIn, Twitter, etc will follow afterward.
Also, I totally agree that the old website some business owners have had for a long time and either brings some business for them or not, has created sort of identity for them. Probably identity boost could be a good persuasion to help them upgrade their sites to a living interactive one!
Rahman –
Thanks so much for this insightful comment. What many people don’t realize is that a new site can keep the best of the old while benefiting from adding the best of the new.
We have a social media marketing/website client right now that’s an example of this. We’re taking four website/blogs he did himself and replacing them with three new ones plus positioning him very specifically for each of the three websites. He’s very excited about his new images.