Call-to-Action Websites: 3 of the Most Important Tips for Effective Websites

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Call-to-action websites motivate website visitors to start a relationship with the website owner and then progress to buying the website owner’s products or services. In order to have an effective call-to-action website, you need:

1. A domain name that supports your business or service. The domain name must be memorable, spelled easily and a .com. (People try .com first if they’re looking online for a specific website. If you get a domain name with .biz or .net, your online marketing efforts may send potential customers to your competition.)

And, most importantly, the domain name must directly relate to what you are promoting/selling. Balancelife.com may meet the first three criteria, but if you are selling skincare products, what is the obvious connection between the domain name and the skincare products? If you have to explain the connection, that domain name is not an effective domain name for your website – if your goal is to sell your products or services.

2. A home page that makes it immediately clear what the site is about and what is on offer If you are selling skincare products, a visitor to your website must know immediately that you are selling skincare products and what your skincare products do better or faster than all the other skincare products. What makes your skincare products unique?

This means you do not squander your most important website “real estate” at the top of your home page by announcing in large letters “Welcome to my company site.” In that spot you announce “Skincare products that will …….” (Even your company name is unimportant in this context.)

3. An informative “About Us” page that clearly tells people who you are. This is very important because nowadays website visitors want to know who is behind the site. Internet savvy consumers are latching on to websites where the website owner is front and center – photo, name and “authority.”

Pictures of company buildings, for example, are out. Instead, show photos of the people in your company or – if you have too large a staff, the top people. Website visitors want to know whose “authority” (expertise) is being presented on the site.

In conclusion, these are three of the most important tips for a call-to-action website. Let your website visitors know immediately what you are offering and who you are – before they click away to someone else’s site that does immediately provide this info. — P.Z.M.
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Phyllis Zimbler Miller is a National Internet Business Examiner at http://www.InternetBizBlogger.com as well as a book author, and her power marketing company http://www.MillerMosaicLLC.com combines traditional marketing principles and Internet marketing strategies to put power in your hands.

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