Whether you are a service professional, business owner/executive or author, your website should be the home base of any online activity you undertake to promote your business or book.
While it is important to have an active social media presence on such sites as Twitter, Facebook and LinkedIn, you do not own those profiles/pages. In other words, you are at the mercy of the capriciousness of these sites.
You also do not want to have your main site/blog on a hosted site such as Blogger, where again you do not own your site or blog.
You want a self-hosted website that you own.
Plus preferably you want a site with a good domain name that can be understood when you use it as a link from your online promotional activities. (In other words, a domain name that is a series of letters standing for words only you know is NOT a good domain name.)
Once you have fulfilled this basic requirement for a self-hosted website home base, there are many other considerations. And one of the most important things to remember is that the Internet is constantly changing.
If you had a website built a few years ago and have not upgraded it to take into account the new opportunities, you may be sending the wrong message to your prospective clients or customers.
(Yael and I have just completed creating two self-hosted WordPress websites – each one for a fiction book author who had an older site. Check out www.rjsilver.com and www.guspelagatti.com now.)
As new website opportunities come along, you want to make sure that your site does not appear outdated. Now is a good time to review your own site to see if your online home needs refurbishing.
© 2011 Miller Mosaic LLC
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is the co-founder of the marketing consulting company Miller Mosaic, LLC, which offers “done for you” and “do it yourself” social media services including marketing-focused WordPress websites.
Visit Phyllis’ “about” page on Google Plus.
View information on Phyllis’ books and ebooks at http://budurl.com/PZMbooks
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