I’m reading the book OUTRAGEOUS ADVERTISING THAT’S OUTRAGEOUSLY SUCCESSFUL by Bill Glazer, and I’ve reached the part where Glazer discusses how important testimonials are.
Now I know that testimonials are important – and we have several on our company site. I also know that nowadays signing a testimonial “Reader in Des Moines” is not going to cut it. Website visitors reading your testimonials want to know that there are real people behind the testimonials.
What has struck me in this section of Glazer’s book is that I missed an opportunity.
Glazer recommends: “Place a headline above the testimonial that encourages someone to read it.”
When I read this advice, I immediately went to our company site and added headlines to the important testimonials. (For examples of this, scroll down to the two testimonials on this page: www.millermosaicllc.com/product-launch-ebook/)
And, yes, adding headlines does make the testimonials stand out much better. So go ahead and try this for your own website testimonials.
© 2010 Miller Mosaic, LLC
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) is the co-founder of the social media marketing company Miller Mosaic Power Marketing. Join the company-hosted FREE webinar on Thursday, July 29, about WordPress websites and blogs. (There will be a recording afterwards.) Sign up now.
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{ 2 comments… read them below or add one }
I am in complete agreement about adding a headline. I take a sentence from the actual testimonial to lead into the copy. If the body of the testimonial is a 12 pt. I will make the headline around an 18 pt.
Kathleen –
Thanks so much for this comment, especially the advice on 12 pt. body copy and 18 pt. headline.
I’m currently using an
for the headline of the testimonial on our website pages. But if I use the testimonial in a written document I’ll use your recommendation.