Reprinted from a blog post of Phyllis Zimbler Miller as a National Internet Business Examiner.
When I first learned about article marketing I didn’t immediately grasp the power of such an online marketing tool.
Basically, article marketing is writing informative articles on a specific info niche and placing these articles around the Internet for other people to use for free (without contacting you) on their blogs and in their newsletters, ezines, etc.
What?
Yes, you write informative articles for free and then people throughout cyberspace can use your articles for free as long as your author bio box (also known as the resource box) is used at the end of the article.
Let’s look at how this marketing technique works:
You want, for example, to be known as the person who is an expert in training Dalmatians. And you have a Web site from which you sell a series of ebooks on different aspects of training Dalmatians.
Why should anyone trust that you know what you’re talking about?
Now imagine that you’ve written several short articles on tips for training Dalmatians. You haven’t given away everything you know, but you have shared some valuable information. And you submitted these articles to online article directories such as ezinearticles.com and as guest posts on blogs focused on dogs and dog training.
Your author bio includes a link to your Web site as well as presenting your dog-training credentials.
Now when the editor of a dog training ezine picks up an article of yours from, let’s say, ezinearticles.com and then publishes your article in his/her ezine, you and your business have just been exposed to a target market you may never have otherwise reached. And you’ve been presented as an expert in this field!
Of course, as with probably everything else on the Web, there are strategies that can make your article marketing more effective.
Early on I heard a free teleseminar featuring Michele Pariza Wacek and Mary Pat Kavanagh talking about the article marketing toolkit they had developed – Ka-ching Traffic. I bought the toolkit and immersed myself in their instructions on article marketing.
And years after I no longer worked as a newspaper journalist I was once again able to put my B.A. in Journalism to good use. I now write articles and guest posts “at the drop of a hat,” which has been very good for promoting the July 1st launch of the Miller Mosaic Internet Marketing Program.
Of course, this isn’t always a good thing that I do what is easy for me – writing articles – instead of what is difficult for me – learning to use new software applications.
And this is a caution I wanted to add: During this month-long blog series on launching an online information product, I’m discussing many different ideas and techniques. Please do NOT feel you have to try or learn all of them.
It’s a good strategy to know what different internet business and internet marketing options are available, and then focus on a select number of ones.
And what have Yael and I been doing in the last day or so?
• Yael built a new Web site for my novel MRS. LIEUTENANT. I especially love the header she designed for this site. (And note that in the “About the Author” copy I included the upcoming July 1st Miller Mosaic Internet Marketing Program launch.)
• Yael’s guest post “Twitter: An Introvert’s Heaven” appeared June 11th at prostrategies.com/wordpress.
• We both listened to the first part of Christina Hills’ teleseminar training on the teleconferencing system we’re trying out. Christina’s screenshots accompanying her training are very helpful.
• Thanks to an idea from Dana Lynn Smith, who got texastravelgal.com to redirect to her new Austin Travel Examiner blog, I got the domain name internetbizblogger.com and redirected it to this blog’s URL. (The domain name internbizblogger.com on a business card looks much better than the long URL of this blog.) And Dana’s June ezine has just come out and features “Easy Ways to Promote Your Book With Articles.” She has some great ideas on how to leverage content you’ve already written.
We’re now at the half-way mark of this month-long blog series before the July 1st launch of the Miller Mosaic Internet Marketing Program. I hope the information I’m sharing is helpful to you (do leave a comment or a question) – and I really hope that I’m on schedule for the July 1st launch!
http://prostrategies.com/wordpress/2009/06/twitter-an-introvert%E2%80%99s-heaven/
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