Reprinted from a blog post of Phyllis Zimbler Miller as a National Internet Business Examiner.
When most people think of book clubs, they think of women and men sitting around a cozy living room or at a community center discussing a fiction or nonfiction book.
And while there may be virtual book clubs, we can probably agree that the in-person book club is still the norm.
Yet that said, the Internet can be used to promote book club discussions. How?
First is the obvious. Include book club discussion questions on your book author website or blog. Or ask your publisher to include the questions on your book page.
These questions can be accompanied by the book’s trailer, which often mentions issues that could be good fodder for discussion.
The second book club specific way occurred to me a few days ago and I immediately acted on the idea:
I had Yael video me explaining why my novel Mrs. Lieutenant was excellent for book club discussions. Then she added the video to the page on the book’s website that has the book club discussion questions.
I wrote a brief blog post about this for the blog at www.FictionMarketing.com, a site I share with Carolyn Howard-Johnson at which we give away a free chapter on blogging to promote fiction. And then I tweeted the link to this blog post.
The idea of making a video of the author talking about her book for book club discussions got very positive feedback. So if you’re a book author, you might want to consider this Internet marketing strategy.
And here’s my brief video explaining why Mrs. Lieutenant is excellent for book club discussions:
httpv://www.youtube.com/watch?v=M6xYpfwskno
Read sample chapters of Mrs. Lieutenant — one from the point of view of each of the four women.
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