Applying a Grain of Salt to Internet Marketing Advice

by Phyllis Zimbler Miller

I spend part of each day reading what others are saying about various techniques and opportunities on the Internet. And what I am most struck by is that it is very hard to say anything with certainty about Internet marketing techniques because there are so many variables.

For example, I participated in a Facebook group discussion about free days for books via Amazon’s KDP Select program. While the information shared was interesting, it was not conclusive.

I checked on the various books on Amazon that were being discussed. Too many differences to come to any definitive conclusions.

And this is what makes Internet marketing so frustrating sometimes. You are doing many of the “right” things — sharing good content on numerous sites, etc. — and you cannot be sure whether there is a better way to do these things.

There probably is one definite thing I can say about Internet marketing: Doing nothing is less effective than doing something.

But before you read a blog post and decide you must do exactly as the blogger wrote, take a step back and consider whether this particular advice makes sense for you and your business.

After all, it may be great for some businesses but not right at all for your business.

As with everything else on the Internet, you have to use good common sense when deciding what advice to follow. And if something smells “fishy,” it probably is!

© 2013 Miller Mosaic LLC

Phyllis Zimbler Miller has an M.B.A. from The Wharton School and is the co-founder of the online marketing company

She is also the author of fiction and nonfiction books/ebooks. A new nonfiction ebook of hers is the book publishing and marketing ebook TOP TIPS FOR HOW TO PUBLISH AND MARKET YOUR BOOK IN THE AGE OF AMAZON and the romantic suspense spy story CIA FALL GUY.

Click here to visit her Amazon author page at

Print button

Want to know when we write a new blog post?
Sign up for email notification.

rss icon Or go here, for the blog posts to be sent to your RSS reader

Previous post:

Next post: