Reprinted from a blog post of Phyllis Zimbler Miller as a National Internet Business Examiner.
Article marketing is the writing of articles connected to your brand, book or business that you submit for free to what’s called article directories.
Think of article directories as massive online libraries where anyone can use your article for free without contacting you AS LONG AS what’s called the author resource box (think bio with links) is used at the end of the article.
Let’s say you do online book marketing. So you write numerous articles on different aspects of book marketing on the Internet. You submit these articles to directories (some people may submit to only one directory, other people may submit to several directories).
Each directory has its own peculiarities, so you need to carefully read the instructions. (For example, ezinearticles.com only allows two links in its author resource boxes. If you include three, your article gets dinged back to you for correction.)
In the author resource box of each article you include, in addition to your name, information you believe will motivate a person reading your article to click through to your Web site.
This may be an offer of a free report on 10 tips for improving your Amazon author profile or, in the case of Miller Mosaic LLC for example, the free report “7 Tips for Creating a Call-to-Action Website That Gets People to Say Yes to Your Brand, Book or Business.”
By providing good content written for your target markets, you can use article marketing to get in front of these markets in a way that offers the opportunity for long-term relationships.
Tweet
Websites
Email Us
