Two weeks after I write a free report that goes step-by-step through setting up an effective Twitter profile (I wrote the report with the Twitter screens in front of me), I discover Twitter has made changes to those screens that require changing the free report.
Actually, I might not have learned this if I hadn’t been working with a client on making his Twitter profile more effective. A couple of the screens didn’t look “right” (the way I remembered them). Thus I took my report and compared it step-by-step with the screens. And sure enough Twitter had made changes that required a section of the report to be revised.
(This is what makes writing about social media so challenging — things are constantly changing.)
Thus, for those of you who downloaded a copy of “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” and have not yet followed the step-by-step directions, here is the revised section starting at the top of page 6 of the original report and going through part of page 7:
Now on the What’s happening page (your home page) you will see these nav buttons at the top of your screen (the actual nav buttons are horizontal):
• Home
• Profile
• Find People
• Settings
• Help
• Sign out
Click on Settings and you will automatically be on the Account tab.
Fill out this brief Account form.
Do NOT click “Protect my tweets.” You are on Twitter to develop a following. (Exceptions to this policy of NOT protecting your tweets include high school teachers who do not want their students to have access to their tweets.)
Click on SAVE.
Staying in Settings – click on the Profile tab. (Note that this is NOT the same Profile page as in the above list of nav buttons.)
Now fill out this brief Profile form starting with uploading a good headshot of you (and NOT your company logo). Do NOT wear sunglasses or a hat that blocks your eyes and smile. (Maximum size of 700k. jpg, gif, png.)
Include a location – and a local location is better than using a location such as “global” because there are people who like to connect with others locally.
Be sure to include your website URL in the one hot link. (If you do NOT yet have a website URL, use a hot link to your Facebook fan page or your LinkedIn profile or another appropriate place.)
Also be sure to include a 160-character limit bio.
Now this bio is really, really important and many people foolishly skip this step.
Here’s what John Smith might write for his Twitter bio (160 out of the 160 available characters):
My medical practice provides nutritional supplements to help people suffering from seasonal allergies as well as food allergies; also a big fan of snowboarding.
Click on SAVE.
Now click on Design tab (still on Settings page). [This is where you return to the original report.]
(c) 2010 Miller Mosaic, LLC
FYI — The revised report is at www.MillerMosaicPowerof3.com
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{ 3 comments… read them below or add one }
Twitter: Site_Booster
March 9, 2010 at 2:22 am
I should admit that I sometimes skip some people just because of the blank or unattractive profiles they have. I feel that I should know enough about the person or even get to like the person before I want to follow him/her.
Therefore, it’s important for everyone to have a professional attractive profile. I totally agree with you Phyllis. Thanks for the thorough explanation.
Twitter: WordsmithBob
March 9, 2010 at 5:00 am
Thanks for updating the free report Phyllis. It’s a challenge for all of us to keep updating our reports and presentations on social media. Of course, this is part of the reason why so many business people have shied away from social media.
It also shows why you can’t simply dabble in it. You have to make a commitment to use it, interact with it, and make it a part of your whole marketing package. It also explains why business people need someone like you in their hip pocket to keeep them up to date and integrated.
Rahman, I definitely don’t follow people if I can’t read their Twitter bio. (I can’t understand how someone can look at his/her own bio that is dark type on a dark background and not notice that other people can’t read it.)
And, Bob, it is a challenge to keep up. Plus besides keeping up, it’s then necessary to decide what’s worthwhile adding to one’s social media marketing toolbox and what isn’t worthwhile. The good news? This certainly isn’t a boring space to be in.
P.S. I wish more business people would understand how social media marketers can help their business. People often get deceived by how “simple” social media looks and decide to do it themselves without spending the time to learn the best and most effective strategies.