Comments on: Twitter Power Proven: My Computer and StaplesTweets http://www.millermosaicllc.com/news/twitter-power-staples/ Miller Mosaic, LLC Sun, 29 Jan 2012 06:33:51 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Phyllis Zimbler Miller http://www.millermosaicllc.com/news/twitter-power-staples/comment-page-1/#comment-711 Phyllis Zimbler Miller Sun, 14 Mar 2010 20:20:34 +0000 http://www.millermosaicllc.com/?p=3795#comment-711 Bob -- You are so right that many companies treat social media the same way they treat traditional advertising -- simply pushing a message out there. The number one skill needed for a company to successfully utilize social media is to listen and then respond. Companies must understand Twitter and other social media sites are two-way conversations and NOT broadcasting stations. Phyllis Bob –

You are so right that many companies treat social media the same way they treat traditional advertising — simply pushing a message out there.

The number one skill needed for a company to successfully utilize social media is to listen and then respond. Companies must understand Twitter and other social media sites are two-way conversations and NOT broadcasting stations.

Phyllis

]]> By: Minneapolis Online Marketing http://www.millermosaicllc.com/news/twitter-power-staples/comment-page-1/#comment-703 Minneapolis Online Marketing Fri, 12 Mar 2010 12:42:41 +0000 http://www.millermosaicllc.com/?p=3795#comment-703 That's a perfect example of a corporation integrating Twitter into their Operations. My biggest problem with most business approaches to social media has been their treating it like just another advertising venue. I've also tried to steer clients away from social media until they figure out how to integrate it into the companies marketing or operations or, better yet, both. Let's hope your readers take that lessen away from your excellent case study. Thanks, Phyllis, for sharing this. That’s a perfect example of a corporation integrating Twitter into their Operations. My biggest problem with most business approaches to social media has been their treating it like just another advertising venue.

I’ve also tried to steer clients away from social media until they figure out how to integrate it into the companies marketing or operations or, better yet, both. Let’s hope your readers take that lessen away from your excellent case study. Thanks, Phyllis, for sharing this.

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