Reprinted from a blog post of Phyllis Zimbler Miller as a National Internet Business Examiner.
The Miller Mosaic Internet Marketing Program launches in two days! I’m reviewing what’s been done and what’s still left to do:
Checklist of major completed tasks:
• Promotional copy written and ready to go live on MillerMosaicLLC.com.
• Promotional copy written and ready to go on Affiliate Resources page on site.
• Promotional copy written for separate website for brand extension.
(Okay, I’ll reveal now the target market for this brand extension – young people just graduating college and other job seekers. They need to be prepared when they are asked in a job interview such questions as: How many followers do you have on Twitter and how many friends do you have on Facebook? And I’ll share the URL for that one-page site when the program goes live.)
• Shopping cart vendor and membership software integrated along with accompanying thank you pages, registration page, login page. (Each of these pages needed copy written for them.)
• First conversation teleseminar recorded and then transcribed by idictate. Then the transcription edited and uploaded to site.
• Shopping cart affiliate information set up.
When I look at this list it seems so miniscule – as if almost nothing time-consuming needed to be done. The list does not accurately reflect the trials and triumphs of doing these seemingly easy steps.
Of course, the above list doesn’t include things such as:
• Setting up four new email addresses for millermosaicllc.com and setting up filters for those email addresses
• Preparing changes for the sidebar widgets of millermosaicllc.com
• Choosing, buying and resizing the photos for the promotional copy
And all the other decisions we’ve made along the way — especially decisions that made the whole process easier for the program’s members. At every step we asked ourselves: Is it clear what is supposed to be done? Or does the software assume a level of knowledge higher than what many of our members will have in the beginning?
These questions are very important. I’m currently trying out a new software program designed by engineers, and I’m having a hard time understanding the site’s benefits. It’s clear to me that the site was developed by people who are so familiar with technology that they haven’t put themselves into the mindset of those of us who aren’t techies.
Because of this site I searched for my website usability notes from nine years ago when I worked at a website design company. At that time I studied the usability recommendations of Jakob Nielsen. And I just did a Google search and found his current website with a very interesting blog post “Stop Password Masking.” If you want to know more about website usability, he’s a good person to learn from.
And what else have we been doing besides trying to get everything in place for the launch?
• I’ve been writing more articles on aspects of internet marketing. On June 27th Sellingbooks.com hosted my article “Your Book is Judged by Its Cover – 7 Tips for Effective Internet Book Selling.”
• I’ve been updating even more profiles around cyberspace. I’m working off a list of all the sites I’ve joined in the past year – many of which I haven’t visited in months.
• I’m taking the time to answer questions asked in some of the LinkedIn groups to which I belong. This is often an excellent way to get positive exposure, but it is time consuming.
Note: Some of the above links are affiliate links.
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