Everywhere you look web marketing experts are warning you what to avoid doing on Facebook.
Joan Stewart (@PublicityHound on Twitter) reminded her ezine subscribers:
“Fan Pages are the only place on Facebook where you can actively promote. If you’re caught promoting from the status update on your profile page, Facebook can close your account.”
I read this warning immediately after meeting with people to whom I had been describing a strategy of sending their tweets through to Facebook and Linked. I had explained automatic updating from Twitter as well as what I use – the selective tweets function. (This means that I have to put #fb at the end of my tweet to have that tweet automatically update my Facebook status.)
We had also discussed occasionally tweeting a specific offer for their product on Twitter. Now I realized that this is where having an automatic feed from Twitter to your Facebook profile could get you in trouble with Facebook.
Disclaimer: I have no knowledge of what Facebook considers “promoting.” But I do know that I’m going to scrutinize more closely the tweets that I selectively send to my Facebook status update.
Another black hole of Facebook of which I’ve just learned is in the official promotional opportunities on Facebook – buying Facebook ads.
I’ve been listening to a Perry Belcher teleseminar that I purchased. Now I’ve learned that, if I make too many mistakes with my ads – even unintentionally, the Facebook Fan Page connected with the advertising can be closed down.
What makes this all so difficult to keep track of?
It seems as if Facebook makes major changes every other week. I’ve taken to saying to clients: “As of today, this is true on Facebook. Tomorrow it may be different.”
© 2010 Miller Mosaic, LLC
FYI — Check out the Miller Mosaic product “How to Set Up an Effective Facebook Fan Page” in order to start off on the right foot. Then follow Facebook’s terms of service.
Print This
Tweet This
Email Us
Twitter
LinkedIn