My Story of MRS. LIEUTENANT

In 1992 an imprint of a major publishing house brought out my Jewish holiday book SEASONS FOR CELEBRATION written with Rabbi Karen Fox.

Some time later I unsuccessfully struggled for years to get a traditional publisher interested in my novel MRS. LIEUTENANT.

Then a few months ago, as I approached my 60th birthday, I decided I couldn’t wait any longer for a publisher to say yes to me.  I went the self-publishing route with Amazon’s print-on-demand unit BookSurge.

I knew that no matter who published MRS. LIEUTENANT that I would have to do the marketing myself because Karen and I had to do the marketing for our Jewish holiday book.

And I also knew that, like any marketing campaign, if you have tons of money, you have tons of marketing options.  Only I didn’t have tons of money.

As I researched my book marketing options, I learned that I could do more on the internet with less.  And on the internet I could reach more people than I could ever reach using traditional book marketing techniques.

Yet there were problems with online book promotion.  First, my online expertise consisted of using AOL and Gmail.  Second, some online options still cost a lot of money, so those weren’t for me.  And third, within my time constraints, there were overwhelming choices of what to do first or which activity would be most effective at getting out the word.

I worked hard at finding the best places to spend my limited funds and time and energy.  I made some mistakes, and I eventually learned about valuable free resources and ones very much worth their cost.

If you’re like me – with a limited book marketing budget and limited marketing time – the services of Miller Mosaic, LLC are for you.  Because I don’t want you to have to reinvent the wheel.  You can benefit from what I did right and what I did wrong.

And the first step is getting a call-to-action website — something I wish I’d had when I started promoting MRS. LIEUTENANT.

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