What You Should Know About Marketing on the Internet

The topic of this information package is “What You Should Know About Marketing on the Internet.”

This information package contains:

Conversation Teleseminar MP3 (57 minutes)
Transcript of Conversation Teleseminar
Q&A Teleseminar MP3 (40 minutes)

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Is this information for you? Let’s define what we’re talking about because this can cover a lot of ground:

The first example might be someone who has a website that only sells products and services from that website, no brick-and-mortar store, just set up a website to sell his or her business.

The second kind of Internet marketing is a book author. Whether it was traditionally published or self-published, the author today needs a book author website to sell his or her book, to give a sample chapter, to interact with the fans. And even if these books are also sold in a bookstore besides Amazon, there needs to be a website and a social media presence to interact with fans.

The third group is someone who might not think that they need to do Internet marketing. These are people who have a brick-and-mortar business like a dry cleaners. And they say: “I only have a local store. Why do I need to do Internet marketing?”

The truth is that statistics show more and more people look things up on the web even before they drive a few blocks from their house. So if you have a brick-and-mortar store, you want an Internet presence because you want people to be able to be comfortable with you before they bring you their clothes to be dry cleaned.

And then, again, you might think of expanding. For example, you might have come up with a really specific special fluid that cleans party dresses. You could decide that you want to sell and ship that special cleaning fluid throughout the United States and sell it off your website. So in other words, you have a brand extension of what you sell in your brick-and-mortar store.

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Then there’s a group like actors, musicians, lawyers and others who want to expand their reputation and attract clients through their website and social media. Obviously if you’re an actor, your website might show a couple of seconds of you acting. If you’re a musician, it might show your music, whatever it takes to showcase your talents when you are reaching out to a certain kind of clientele.

And a final group are business professionals who want to know about marketing on the Internet to promote their company. Whether it’s a small, two-person company or it’s undergraduate business students or MBA students who get an internship or, after graduation a job, with a company where they are responsible for thinking about how to further the company’s reputation by using the Internet.

P.S. This final group also includes job seekers who want to be prepared in a job interview for answering questions about marketing on the Internet as well as using Internet marketing in their job searches.

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