If You Want to Have a Site With Good SEO You First Need an Effective Web Site

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If you want to effectively search engine optimize your Web site, you first need to make sure that the Web site is a good “fit” for SEO enhancements. If the Web site itself isn’t effective, SEO strategies are going to be difficult to add.

Here are some of the considerations for an effective Web site:

• A domain name that effectively supports your business or project.

Make sure that you have one that is memorable, can be spelled easily, and is a .com (people try .com first if they’re looking online for a specific Web site). If you get a domain name with .biz or .net, your online marketing efforts may send potential customers to your competition.

• Do you want to capture the email addresses of people who come to your Web site and are interested in what you have to sell?

This “email opt-in box” can be a highly effective if you offer, in exchange for the person’s email address, something for free that has perceived value. This can be a report or a discount coupon or something else that is related to the reason the people came to your site in the first place.

• Is the home page’s most important “real estate” used for your site’s most important information?

Do not waste your visitor’s time with a flash intro that prevents a visitor from immediately getting to the heart of the site or with announcing in large letters “Welcome to my company site.” Also don’t feature a photo of a sunset or similar photo that has nothing to do with your site.

The most important home page real estate should immediately answer the question of what you are offering in information or products that makes sticking around on your Web site worthwhile. And, of course, this content should include the keywords that you will want to use for SEO.

• Does your Web site create a personal relationship with potential customers?

Nowadays people want to know who is behind the site — whose authority is being presented online? Thus home page pictures of company buildings are out; home page pictures of company personnel are in.

• Is your site’s call-to-action clear?

Web site visitors are not mind readers. If you want them to do something, you need to tell them what to do.

If you are a book author, do you have a BUY THIS BOOK button prominently on every page? If you want someone to sign up for a free teleseminar, is that sign-up prominently displayed? If you want people to click through to a blog post, do you ask them to read your post now and include a hot link to the post?

All of the above considerations might seem minor to you. But added together these strategies can be extremely important for an effective Web site.

With an effective Web site built on SEO principles to attract your target markets, you should be good to go. – P.Z.M.
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Phyllis Zimbler Miller is a National Internet Business Examiner at http://www.InternetBizBlogger.com as well as a book author, and her power marketing company http://www.MillerMosaicLLC.com combines traditional marketing principles and Internet marketing strategies to put power in your hands.

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