Facebook fan pages (not the same as your Facebook profile) offer powerful opportunities to promote your brand, book or business – IF you know how to effectively use these opportunities.
And it’s important to understand these opportunities BEFORE you create your Facebook fan page for your business. And here’s one important reason why:
I received an email from a friend asking me to become a fan of her page. I looked at the title of her page and realized that she’s missed out on a major opportunity. She used for her Facebook fan page title the same words as the URL of her business website.
But what she didn’t realize is that the title of her Facebook fan page can be 75 characters long and is searchable both inside and outside Facebook.
What does this mean? You want to utilize those 75 characters for keyword advantages.
The title of the Miller Mosaic fan page is: Internet Marketing Tips: Twitter, Book, Website, Blog, SEO, Video, Email and the customized URL is www.facebook.com/PowerMarketing (Note that the first has the keywords and the second is easy to remember as it is part of our company tagline.)
The title of a fan page can’t be changed (at this writing) so you have to start over again if you haven’t taken advantage of the 75 characters. And this is why it’s so important to learn how to effectively set up your Facebook fan page before you create it. (See our video/workbook package on how to do this.)
Then once you have your Facebook fan page set up effectively, you can begin to use Facebook ads to attract people who are interested in what your page offers.
Again, how to use Facebook advertising effectively is not very intuitive. I paid for a course to learn how to do this, and now I’m utilizing that knowledge as I test out different ads.
Do you have any specific questions on using Facebook fan pages and Facebook advertising to promote your brand, book or business? If so, leave your questions in the comments section below.
FYI – You might enjoy reading my guest post at RocktheWorldblog.com on “Do You Frequently Revise Your Social Media Profiles?”
© 2010 Miller Mosaic, LLC
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. Her new FREE report is “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” – grab your report now from www.millermosaicpowerof3.com
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{ 2 comments… read them below or add one }
Twitter: WordsmithBob
March 3, 2010 at 3:00 pm
Hi Phyllis!
I have a client that I tried to set up a fan page for last year. Instead, Facebook (or I) screwed up and he now has two different Facebook pages. He want’s me to delete one of them but I’m loathe to do so because I’m afraid Facebook will delete both his accounts. Do you have any idea how I can do this?
Bob –
I don’t know why Facebook should delete a second Facebook fan page if the client deletes the first. There’s no reason to do that. But in any case the client should make sure to have an additional admin besides himself on both pages. Then he should put an announcement — on the one that he plans to delete — pointing people to the one he plans to keep.
As I repeatedly warn, Facebook continually makes major changes. But to the best of my knowledge at this time, deleting one fan page after he has taken the above precaution should be fine.