In the offline world of book stores, authors in the same genre may be somewhat in competition with each other. After all, how many hardcovers or trade paperbacks can one reader buy?
But in the online world, where ebooks are usually much less expensive than paperbacks — and where many Kindle ebooks are free via KDP Select free days, authors in the same genre can be collaborators and support each other. (In other words, ebook readers can usually afford to read as many ebooks as catch their interest.)
How do you find authors who support each other online?
One such place is LinkedIn groups and Facebook groups. One very supportive Facebook group for creative people is https://www.facebook.com/groups/stooshpr/
The owner of the group encourages creative people to share each other’s information on Facebook and Twitter. She also personally shares great info for authors, musicians, etc.
On LinkedIn you can do a search on groups for words such as “authors.” Note that in the search results the groups are ranked by number of members. Thus the top group of the search results is the group with the most members.
I am the founder/manager of the LinkedIn Book Marketing group (www.LinkedInBookMarketing.com) and there are good discussion threads in this group. (Obviously there are other author-related words that you can search on besides authors.)
On Twitter you can also do a search for “authors.” And if you search using the hashtag #authors, you will find tweets with this hashtag.
You can also use hashtags to find tweets on a topic on which you write. You might want to try, for example, #Vietnam if you write fiction or nonfiction books about Vietnam. Read the tweets in the search results to possibly identify authors who also write on this subject. Then follow these authors.
Now comes the support part:
If you find authors who write on the same subject that you do, retweet their tweets that talk about their books. Or if you are a fiction author and have done a search on #fiction and then followed some fiction authors who talk about writing, retweet their tweets about fiction writing.
While there is no assurance that people will reciprocate, writers who understand supporting each other online are a good source for sharing your tweets, Facebook updates, etc. about your books.
Besides following this online strategy for supporting each other, authors being active with other authors online can provide an automatic news feed to keep informed about changes in the publishing world. Given how quickly these changes are occurring, it is really helpful to have other authors highlighting the news for you!
In conclusion, supporting other authors online can be a very effective strategy for getting out word about your own books and for keeping up with publishing industry news.
P.S. If you are looking for someone to hand code your Kindle ebook so that it has all the formatting done the way you want it to be, email me at firstname.lastname@example.org to ask about this service.
© 2013 Miller Mosaic LLC
Phyllis Zimbler Miller has an M.B.A. from The Wharton School and is the co-founder of the online marketing company www.MillerMosaicLLC.com
She is also the author of fiction and nonfiction books/ebooks. A new nonfiction ebook of hers is the book publishing and marketing ebook TOP TIPS FOR HOW TO PUBLISH AND MARKET YOUR BOOK IN THE AGE OF AMAZON and her newest fiction ebook is the cozy mystery CAST THE FIRST STONE: A REBECCA STONE MYSTERY.
Click here to visit her Amazon author page at amazon.com/author/phylliszimblermiller