Even Accountants Should Participate on Social Media

January 10, 2012
Thumbnail image for Even Accountants Should Participate on Social Media

My father Al Zimbler, who is 86 and still practices part-time as a CPA, sent me the article “Follow, Friend, Connect: How to grow your firm in the social media age” by Dana Kaye from the Illinois Society of CPAs’ Winter 2011 magazine “Insight.” While I agree with the overall point of the article – [...]

Read the full article →

7 Ways Moving Is Like Online Marketing

January 2, 2012
Thumbnail image for 7 Ways Moving Is Like Online Marketing

Taking a break from the hard work of organizing a move, I started thinking how moving is like online marketing: 1. You plan your goal, whether where you want to move or where you want your marketing to take your business or company. 2. You consider whether you have the resources – financial, know-how, determination [...]

Read the full article →

Wading Through Conflicting Online Marketing Advice

December 28, 2011
Thumbnail image for Wading Through Conflicting Online Marketing Advice

Have you ever felt confused by conflicting online marketing advice? One person will tell you only to do this, while another will tell you only to do that? How do you evaluate which person is right? Actually, the question is: How do you evaluate which person is right FOR YOU AND YOUR BUSINESS? Because, while [...]

Read the full article →

Marketing for 2012: Be Willing to Make Changes

December 25, 2011
Thumbnail image for Marketing for 2012: Be Willing to Make Changes

A new year brings the promise of change – and, while many people are uncomfortable with change, for a business person change can be very good. When it comes to marketing, even if certain elements seem to be working, are you able to improve on these elements by making changes? Or are you so emotionally [...]

Read the full article →

Digging in the Past for Marketing Wisdom for the Future

December 17, 2011
Thumbnail image for Digging in the Past for Marketing Wisdom for the Future

I have been going through some old papers and discovered information I wrote that predates social media and maybe even predates email. Yet this information still holds true for marketing in 2012. Here is what I wrote under the title “Marketing Is Everything You Do (Or Do Not Do) to Sell Your Product or Service”: [...]

Read the full article →

← Previous Entries

Next Entries →